Google searches & recommendations alone contribute to over 50% of conversions online.
Ain’t it a great way to get some for your business?
Consumers tend to search all their questions online and major answers are sought through Google & other search engines
The easiest way to be on every query asked by the customer is running an expensive Adwords campaign. However, not every business has the budget to spend on Adwords.
Here comes, the need to optimize your web property and getting more conversions organically.
Organic conversions have high ROI and attract more genuine leads than other campaigns.
Optimizing your website for organic conversions is an important but easy task.
Check your website:
Presenting your ideas clearly and in a dynamic way is the best thing to do. If your website is more than 5 years old and you have never updated it; you have the least chance of being noticed by crawlers.
Every search engine strives to be relevant and thus, keeps updating their results dynamically. You need to keep your website simple and user-friendly to be a part of it.
Look for errors and dead links:
When crawlers find your website, they need clear rules and least errors. Keep your links and sitemaps updated for easier access to the crawlers and indexing bots. One can use several tools for checking the errors and dead links. Google Webmaster is one of those.
Mind your Content:
Content is an amazing way to engage your customers. Content is a crowned king & you can’t have 2 kings ruling the same market. Thus, avoiding duplicate content and creating one of your own is the best way to gain organic conversions.
Inbound, Outbound, and Interlinks:
In the world of clicks, what a mere blog would do if it had nowhere to go? Every content that you host on your website should lead the reader/viewer to next level. This makes sure that your reader is moving one step ahead. You can map your conversions & also, increase the authority of your content. Linking your blogs on the website according to relevancy & giving outbound leads to better content pages is a way.
Keywords, Phrases & search terms:
What should your blogs and content talk about? Your web property should have answers to the queries your target audience has. Instead of flooding your content with selected keywords, write meaningful content which is relevant to your keywords and reader’s interest. Adding images, graphs and infographics engage your reader even more.
Apart from the 5 To Dos, it is important that your website has appropriate meta keywords, descriptions and headings at the right place. Naming every item on your website is the best way to ensure a gradual rise in organic views and conversions.