The rise in the popularity of social media has made it an ideal platform for small businesses to connect with their prospective customers. The effectiveness of the platform has led many small business owners to build their entire business on social media. However, if you are not judicious in implementing the right strategies on the right platform, the whole thing can go horribly wrong and cause a negative impact on your business.
If you don’t want to take any risk you can always hire social media marketing services in India and take your small business to the next level. But in case you are low on budget and want to do it yourself, we have brought you some useful strategies on how to use social media to grow your small business. Have a look at them below:
Decide on the objective
Having a well-defined objective is extremely important for the success of any business. Hence, figuring out the strategy before you start your business helps pave the way for further implementation. The same rule applies when choosing social media marketing strategies for small businesses. You can either take the help of social media management agency to strategize your social media marketing or choose to do it yourself. Either way, you will have to follow some of the basic steps, that can be listed as:
• Setting target goals
Set clear goals and objectives that you want your business to achieve. It can be either acquiring new goals, increasing conversion rate or something else. Having a set of attainable short term and long term goals will help you plan your social media strategy while making sure that it conveys your business’s philosophy in the clear and concise way.
• Researching your competition
Researching your competition and keeping a track of their social media activities will help you learn from the failures and achievements. Make use of social media listening strategies and competitive analysis and get an insight into the strategies that will offer maximum result and the ones that are going to fail. Social media marketing companies in India do a great job when it comes to social media listening.
• Do a social media audit
Conducting a social media audit from time to time will give you some insight into your social media activities. It will further help you organize your activities, indicate the loopholes while also giving you space for further improvement. If, however, you don’t know how to perform a social media audit you an take the help of SMO services India to keep track of the social media activities, uncover the gaps and find opportunities to grow.
• Make a social media calendar
Creating a social media calendar may not seem important at the first instance but it will definitely help you get the most out of your social media efforts. Try to use all sorts of content including images, text, and gifs etc. At the same time make sure that your content is both fun and informative.
Choose a platform that is right for you
Social media marketing is not limited to one single platform. Hence, choosing a platform or several platforms that work best for your business is as important as deciding on your social media goals and strategies. Many small business owners think that posting on each and every platform will give them more leverage but this is not really the case. Similarly, assuming that a certain platform is more effective than the other is wrong. Instead try to give it some time, track your social media activities and find out the platforms that work best for you and stick to it.
Research your audience
Knowing your target audience is extremely important for the success of small businesses. Before you start, try to list down all the possible traits of your target audience and form a persona. Further, make use of social media analytics to find out who is interacting with you on social media channels. Based on various data such as age group, gender and demographics etc. use social media to micro-target your audience and grow your small business to many folds. Once you have dominated your original market niche you can use it to expand your audience and reach new customers.
Choose quality over quantity
Social media marketing offers umpteen number of options for small businesses but you don’t really have to practice all of them in order to succeed. Rather than putting effort to maintain a presence on various social media channels, posting quality posts on a few select channels can help you connect with your audience and provide you the same results.
Try to share compelling visuals, tell stories and connect with your audience on a personal level. This will induce confidence among your users and help build trust. You can also hire social media marketing India to take your social media game to the next level and grow your small business.
Make the most use of social media tools
If you have outsourced your social media marketing to some advertising agency then you don’t really have to worry much about it. But if you prefer to do it yourself having full knowledge of social media advertising services is important. For instance, there are a lot of social media tools which you can use to simplify your work and help boost productivity. Some of these can be listed as:
• Social media management tools
There are a lot of social media management tools to help you streamline all mentions and messages directed at your small business in one dashboard thus making it easier to manage. You can further use it to cross post on different platforms and save your time and energy.
Analytics offers an insight into your overall business growth thus helping you gauge your performance and the possibilities to improve it. You can either use the analytics for each platform or take advantage of the in-depth report offered by platforms like Hootsuite.
• Content curation
Coming up with new content every day can be difficult for small businesses. But you can use content curation by sharing posts from other similar sources to keep your audience entertained and capture their imagination.