Today a car dealership advertising is not just limited to billboards or bus-bench. Though outdoor advertising is definitely rewarding for any industry, the wider scope for a business is achieved when you choose an online channel to promote your name.
Hence the rise of SEO for Automotive Industry!!
For a business of this era, it is always the website today that comes in the forefront. Thus, you need to create and optimize your website that simulates the experience of a showroom to your online visitor and makes him eager enough to make a deal in the future.
Automotive SEO has become a crucial part of online marketing for the said industry. To drive more customers, outrank among the competitors and top the Google search results, a perfect SEO strategy is what you need to get implemented in your entire campaign from the beginning.
Here comes a list of considerable points that can help you out with the SEO services you want to apply to the website.
1. Make your website worthy enough
Car buyers spend half of their time searching the internet to buy the best car. Hence, what better way to hold their attention than having an impressionable website with an adjoining e-commerce store for accessories.
Here’s what you could do on your website:
• Be resourceful with your page’s content.
• Set the title, meta description, image alt text for the page to be discovered easily.
• Your contact details should be fairly visible.
• Have an online chat option for quick help.
• Offer a search option at the top of the page.
Google judges a website over a lot of ranking factors but the most important one that remains is the User Experience. Remember that keeping your customers happy would keep your ranking happy.
2. Undergo Dynamic SEO for your website
Dynamic SEO is not a common topic of discussion. But any SEO company in India is well aware of its occurrence.
When you have a website of your own then every aspect of SEO is important to be learned.
Simply speaking, Dynamic SEO means using a set of principles to optimize many pages at once. This is truly helpful when you have large quantities of parts and accessories and cannot optimize each and every product. This will be a time-taking process and not at all advantageous when you want a thriving business in less time. Thus the solution is dynamic tagging of the page title, meta descriptions etc.
Having dynamic tags impact your website immediately in terms of rankings and site gain authority which is the major requirement for your business.
3. Get your website optimization done
To generate more traffic on your website, it is truly essential to optimize that first.
This is how you could get the website optimization done:
• The content of the site is vital to obtain a better ranking. Create quality content that will create higher engagement among your customers.
• Perform on-page optimization through targeted keywords, site speed, secured website etc.
• Take on technical optimization which includes improvement of website speed, mobile responsiveness, elimination of page errors.
• Improve UX and conversion on your site by analyzing the bounce rate, conversion rate and abandonment rate.
4. Enlist in Google My Business
Local SEO is a popular topic these days. To gain more popularity, more visitors and high conversion, claim your business listing on Google My Business. This is one of the fastest ways to become popular in an online network.
While setting up your business, fill correct contact details, website URL, an apt profile and description for your business. Use the exact NAP (Name, Address, Phone No) layout on your website to maintain the symmetry of the process.
5. Enforce schema markup in your website
Want to give an upper hand to your website? Try schema markup.
Many of the businesses don’t use this SEO marketing strategy, making this is an undervalued part of your seo service in online marketing. Schema markup is a code that is added to the website to help the search engines & crawlers to understand the content on your site better.
Used by Google’s Knowledge Graph, this helps the search engine in understanding the content given on your website. While you are looking to improve your site’s CTR, do not forget to add the schema to it.
6. Optimize your images
When creating your website, keep in mind the optimization of your images as well. Give the name of the image as maruti-suzuki-ertiga and likewise. This will help the search engine in recognizing your image and show it to the visitor first. Use unique and original images.
Use the right sizes and organize them in a way that your viewer understands and acknowledges.
In this digital age of marketing, every industry needs a digital push to survive the great industrial competition. So, if you are ready to begin SEO for your automotive industry, then these tips are all geared up to lend you the successful edge.