Digital Marketing Trends

Digital Marketing Trends 2018

Technology is playing a crucial role in marketing products and services. When the marketing services are blended with technology, they take a form of digital marketing. It is effective for all sized businesses irrespective of the nature of their business. In fact, all the online marketing efforts which involve mobile, internet and other digital technologies are classified under digital marketing. The idea of connecting with the people at the right time through right mode is signified as a strategic step towards marketing. Considering these points of relevance, it is appropriate to know digital marketing trends 2018. The trends of this type of marketing undergo change constantly to deliver the best output, Every business organization can use the digital marketing according to its benefits.

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Google New Meta Description Length Guidelines in 2018

In the recent changes, Google has expanded Google New meta description length and make it easier for everyone to promote their brand. Now Google focuses on showing longer snippets by breaking the limitation of 155 characters and allowing 386 characters limit. So, in 2018 it is the right time to revisit guidelines related to meta description to understand it in a better way.

What is Meta Description?
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Marketing Campaign Fails : How to change it

Why Does Your Marketing Campaign Fail?

Marketing campaign fails often when it is not supposed to. Find out the solutions that give you maximum ROI (Return on Investment). Many times the most attractive and creative content fails to give satisfactory conversions compared to competitors simple blog. A high budget Adwords fails the bid to a new entrant and many such things that eat up your good night sleep.

What are the things that marketers miss anyway?

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Website Optimisation: 5 Steps to get more Organic users

Google searches & recommendations alone contribute to over 50% of conversions online.

Ain’t it a great way to get some for your business?
Consumers tend to search all their questions online and major answers are sought through Google & other search engines

The easiest way to be on every query asked by the customer is running an expensive Adwords campaign. However, not every business has the budget to spend on Adwords.

Here comes, the need to optimize your web property and getting more conversions organically.
Organic conversions have high ROI and attract more genuine leads than other campaigns.

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branding expertise

6 Reasons to Hire Branding Agency Over In House Expert

6 Reasons to Hire Branding Agency when you can hire an experienced brand manager.

Every branding campaign is crucial to the business. The success depends on aspects such as:

1. Technical knowledge of how branding works.

2. Understanding of target market and their behavior

3. Skill sets to use various mediums and platforms to engage more and more audience.

4. Experience of various challenges faced by brands.

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