70% of businesses all over the world use social media as their business platform. This says a lot about how businesses are targeting their customers these days.
Being an affordable method of marketing, Social Media has captured a lot of attention with its ease of use and conversion-driven aspects. Included among this is the organic mode of acquiring customers or in simple words – organic reach on Social Media.
So, what basically is an Organic Reach?
Organic reach is the mode of marketing where potential customers view your posts through its unpaid distribution.
It seems to be the best method for a small business to use. But, unfortunately, this strategy seems to be on a decline these days.
If you are looking for solutions related to lower traffic and fewer visitors on your website, here are some of the helpful tips you can apply.
1. Understand the algorithms
Bring your immediate attention to the most important aspect of social media advertising i.e. Algorithms. Every social media campaign operates on an algorithm of its own. For a marketer, it is critical to understand them first.
Facebook defines “meaningful interactions” in its algorithm which depends on
• Comment Activity
• Interactive Posts
Likewise, for Instagram, there are three main factors for a marketer to consider:
• Interest: how much relevant is the post to a viewer
• Timeliness: recent posts will get high priority in the feed
• Relationship: what is your relationship with the posts if you are continuously commenting
Don’t forget the Twitter timeline algorithm that consists of three main sections:
• Ranked Tweets
• “In case you missed it”
• Remaining tweets in a reverse-chronological order
2. Make use of “User Generated Content”
Though the concept has been talked a lot about, there are still businesses who are not aware of it.
A User Generated Content is the type of content that is created and posted and shared by unpaid contributors.
Tweets, Blog posts, Videos, Images are some of the elements that are easily shared by the user. Like these days online apparel brands ask their users to click their photo wearing their outfit and post it on Instagram, tagging their name in the process.
Of course, this creates a sensation among your other visitors who are not aware of your brand. They would feel more safe with your product when they see someone else already using it.
3. Create Unique Content With Every Post
Nobody wants to see old or repetitive posts of your brand on every platform. Thus, create unique content for each platform to keep them interesting to readers. Prepare your posts depending on the popularity it has on that particular platform like Instagram Stories, Twitter Moments and so on.
You can make use of various different posts to engage people like Live Videos, Photos, Blog posts, Podcasts, Quotes, Memes, Polls or Quizzes related to your industry.
4. Use Influencer Marketing
Collaborating with an influencer is not something you could do in an instant but their partnership with your brand would definitely help you in sales.
Find the right influencers for your brand. Like if yours is a sports apparel business, choose the person who is actively speaking about such apparels and have good knowledge of those goods.
5. Use Live Videos
Live videos are getting a lot of attention these days. Think how cool it would be to give a tour of your store through this mode.
Live videos of Facebook are the provocative entities of the platform. Their subsequent reach can help in gathering many visitors. They are one of the strong brand influencing factors that you can use to broadcast your message for your audience to see.
6. Focus on Quality, Not Quantity
Don’t hold on to the misconception that long explanatory posts would get more attention from your customers. Posting too long text could bore them. So, keep your posts short and let your customers admire you of your little yet engaging content.
Keep in mind that posting too many posts in a day would not help your cause rather a creative post with arresting elements would definitely catch their attention.
7. Study your analytics
Inquire your analytics because it will help you in tracking and understanding the deficiency of your ads. Learn why your ads are failing or what else you could do make it better among your audience.
Using social media analytics will give you deeper insights into your ads. A/B testing could also be used to check the efficiency of the ad campaigns you have designed for your use.
Organic content is far from dead. It still is pretty much alive for an advertiser. Make use of your creative sense, analyse and study the tools, keep up with newer algorithms and create an engaging ad for all your customers.