The evolution of a brick and mortar shop into an online one is fastly gaining its pace. With billions of customers out there, it’s no wonder that every businessman wants to be a part of this online realm. However, getting your local business noticed online is not easy. You need to work towards making it popular in the online world.
E-commerce business in on an explosion these days. The numerous products and their demands have made it possible for businesses to firmly establish themselves in this rapidly growing virtual marketplace.
Ever wonder how is this has been made possible?
The technology today has it made it possible for small businesses to establish their name online. The internet has opened such gateways for the local shops that they have found it easier to expand their sales to far and wide regions. The ascent of SEO has even brought up the rank of the brand higher in Google searches.
But, if you are not much aware of how to bring your name to the web, then check out some of the ways that will help you achieve so.
1. Be a part of the local pack
Have you ever heard of Google’s Local Pack? Or the term Map Pack?
But, you have definitely seen it while searching for some localised term on the search engine.
So let’s see what an enigma is this “Google Local Pack”!
Whenever you make your search query inside the tab, Google shows three local businesses that are related to your query. This is called 3-pack display.
Previously, it used to be a pack of 7. But, keeping in mind the readability of mobile users, it got shrunk to 3.
So, how is this helpful to you? As a small business, you would definitely want to come up in the local searches as frequently as possible. Being the part of this organic pack, you can reap the benefits and bring traffic to your site.
It might be possible that they actually get to visit your store after seeing this.
How to set your name within this local pack?
Very easily indeed! Set up Google My Business.
1. Sign in Google My Business.
2. Enter your location. You can add more than one location. For this proceed after Manage locations.
3. Create your business account.
4. Enter your business account name and enter done.
This is how you can be a part of Business Listing on Google for free.
2. Get your site optimized for Local Business SEO
It is surely a challenge for a local business to get noticed or rank higher in a local search. This would require the use of Local SEO to bring your business on stage.
While performing Local SEO, you need to optimize your on-site and off-site strategies that are being searched by your customers.
1. Tweak the title and Meta description tags in a way that will reflect your business better.
2. Use localised keywords within your web pages. Include your address, location and contact details.
3. After this gets done, ask your local chamber of commerce to exhibit your business. Being with them, it will help you in garnering links that will raise the rank of your local keywords. Not being a part of any online business directory or Chamber of Commerce would prove to be a loss for your business.
4. Moreover, take care of NAP (Name, Address, and Phone Number) which should be displayed on every page of your site.
3. Improve your CTR
CTR or Click through Rate needs to be increased when you have more targeted traffic. For this, you need to use Rich Snippets.
So, what are these Rich Snippets?
These are generally being used by e-commerce marketers to showcase their ratings and customer reviews. You can ask your customers to put reviews online. The ratings will definitely draw out the attention of readers while they are browsing.
The ratings are also proof of your social reputation.
Schema Mark-up is another way to gain higher CTR for your business. Through this, you get to tell about your business to the Google, which in turn can show the searches to the required users.
You can even automate the Schema Markup if you are using WordPress or Yoast SEO plugin.
4. No need to rely only on Google
Remember that customers rely on reviews and feedbacks to judge your business.
Since not everyone is in the top ranking on Google searches, you need to take a different route to direct more traffic to your website.
Use local business listing sites such as Grotal, TradeIndia or TripAdvisor that can lend some prominence to your website. Again, encourage customers to give reviews to your site and make loyal customers out of them.
These are some of the tremendously impactful ways in which you can speed up the recognition of your local business among your customers through local searches. Gain better reviews, be a part of this online world and see your local business climb this ladder of success.