Organic traffic might seem to be a godsend for some online businesses, but to acquire it, is all a part of your e-commerce solutions development. For a business looking for the best and effective marketing solutions to earn their customers, SEO is the lowest hanging fruit for them.
Believe it or not, SEO has the highest of ROIs for any e-commerce marketing campaign. But, businesses do rely upon and even assuredly believe that paid advertisements can work better in this regard.
In truth, Search Engine Optimization requires an upfront effort but when established it can shoot your business to paramount levels.
So, don’t just mull over your e-commerce portal design or advertisements to get more customers. Build a solid foundation for your online popularity with these 7 impactful SEO strategies.
1. Do Keyword Research
SEO is nothing without a good set of keywords. Thus, working without them might land you into a lot of trouble. You might use up the words that do not have much traffic or are not searched by customers. For this, you can make use of Keyword Planner tool to find the popular keywords.
Make sure to research for the keywords such as:
➢ Market-defining keywords that your audience searches with respect to your business type
➢ High probability of better ranking
➢ Highest search volume
➢ Geotargeted keywords for better local rankings
➢ Choose the Lowest Difficulty Score
2. Create Unique Product Descriptions
You must have undergone a captivating e-commerce portal development but the entire website is incomplete without accompanying product descriptions. Create the best content that depicts the individuality of your product. Unique content is given priority under the Google Panda algorithm. Thus, if you are creating pages, make sure not to scrape your competitor’s content on yours.
3. Execute Onsite Optimization
SEO has two major parts: Onsite & Offsite. Following the task of keyword research and creating content, perform the onsite page optimization for better results & visibility. Done on the website, it is a game-changer for your business when done perfectly.
➢ Insert keyword in the URL & title
➢ Use proper keywords in descriptions or body text
➢ Your images should also be optimized with the right keyword
4. Use an intelligent internal linking strategy
For an e-commerce site, it is very essential for you to keep your customers engaged to your site for as long as possible. The longer you keep them busy, the higher are the chances of snagging a conversion.
How to do this?
➢ Use keywords in the anchor text. It means the text (of the page) you are linking with should contain the keywords.
➢ If you have a blog post, then link its title to your category page with appropriate keywords.
➢ Make your product pages store-friendly. To make it easy for your customers to shop around, create easy linking from one page to another. With this, you can direct them to ‘Similar Searches’ or ‘New Entries’.
➢ Link product pages to category pages. For example, while browsing for shoes, your product page should also show the category of ‘Gender’ option alongside for easy navigation.
5. Perform Guest Blogging
While grasping for more traffic, guest blogging is one of the best ways to do so. Since you are looking for low budget marketing tactics with a cost-effective e-commerce website solution, guest blogging can help you a lot.
What are the best practices of doing guest blogging?
➢ Approach the high authority sites that have huge traffic and publish quality content.
➢ Choose the sites that publish content more related to your niche.
➢ Promote the guest posts with your knowledge, valuable information and deeper industrial insights.
➢ Respond regularly to the comments or queries.
6. Carry out speed optimization
Do you know that if a site gets delayed in loading, the conversion gets reduced by 7%?
This is a total disaster for the prospect of a business!
No visitor would wait for your site to get fully loaded for more than few seconds. Even Google would penalize it as well. As per Google, the page that loads under 4 seconds performs the best. Thus, it is very important to check the site speed during your e-commerce portal design.
How to ensure this?
➢ Minimize HTTP request like images, stylesheets & scripts while page gets loaded
➢ Choose the right hosting- Shared, VPS, Dedicated
➢ Reduce server response time
7. Make use of Google Analytics
Google Analytics will be your rescuer when you need to understand the ups and downs going inside your website. There might have been any recent updates in algorithms that are fluctuating your website traffic. With Google Analytics, you can set up alerts and can trigger the change.
You can set up custom SEO dashboard to get a quick overview of how your SEO is performing on whole. Along with this, it also finds the right keyword intent and can see where the traffic is going.
Performing e-commerce SEO is a complex task as you have to take care of your product pages, category pages and landing pages. The list above might seem overwhelming but progressive implementation of each of them would result in landing your business under the limelight.