The Internet has not left any corner untouched by its presence. The evolution of businesses in even unthinkable without internet to back up their operations. Be it education, banking, farming or business, each and every one of them has got a close link with the online world. But specifically, the marketing aspect of any organization needs a bigger dose of help from the internet to get their brand known among all.
The use of digital marketing for business growth is a buzzword in recent times. With small and medium businesses trying hard to expand and flourish, digital marketing has proven to be their rescue from “heavy budget” marketing tactics that they truly can’t afford.
So, why such an exodus towards digital marketing is seen these days?
Though newspapers and advertisements will always be the traditional methods, digital marketing is seen as a financially efficient method over them. Moreover, you have a higher reachability with a digital means, which is eventually the only solution to gaining more customers.
Let’s have a look at some of the ways in which digital marketing lends an upper-hand to your business sales.
1- You can easily grasp your targeted audience
Want to target the millennials? Or is it the housewives you meant to target?The most advantageous outcome of using digital marketing is that you can target the campaign to a very precise group of audience.
Your business cannot target each and every customer. Like a jewellery brand would definitely target the women of age-group 21 and above.
So, how are you going to choose your customer?
Segregate the audience group based on demographics, buying behaviour, etc.
Make use of personas. They will help you in identifying your audience types like their goals, choice or attitude.
Keep a track of what your customer is looking for. Digital marketing offers a method of remarketing in those cases.
2- You can reach your customers- anywhere & anytime
Taking into consideration the geographical constraints, digital marketing can scale that wall for you. Traditional marketing used to be a wreck in such situations but with digital marketing, you can do your business from one location.
The campaigns can be created very easily and released for the particular city or for a selective group of audience.
So, how can you reach your customers?
Advertising is the fastest way to make that happen. Create a campaign that relates your service or product to your customer’s vision. The better the content on the banner, higher are the chances of engagement.
Enjoy retargeting, it makes digital marketing all the more appealing for use. Let’s take a traditional scenario when the salesman used to knock your door for selling his product. The same mechanism is adopted in digital marketing. Showing a product again might compel the customer to buy the product again.
Paid advertising – a cost-effective method where you have to pay only when the user clicks on your ads. If you understand the nitty-gritty details behind this, then PPC campaigns can be effectively measured by analysing your ROI.
3- Show up in search results
Another reason that explains why digital marketing is important is its effective mode of search marketing. Analyse what your customers are looking for. Then you might use the targeted keywords for your campaign and use them on your website. Using these potent keywords will certainly affect the ranking factor of your site.
There are two categories of Search Engine Optimization that you need to undertake for obtaining the full profit.
On-page SEO: This refers to the optimization of your website. Whatever manipulations are made, they are performed on the website. Thus, there are alterations that are made in HTML code or the content.
Off-page SEO: This SEO practice is done outside the website and basically involves backlinks, link relevancy, social involvement etc. The backlinks make a big impact in directing traffic to your website. Backlinks can be obtained by guest blogs, connecting the Facebook page to the website or making connections with influencers and bloggers.
4- You get to have measurable analytics
Making use of digital marketing for business growth is certainly well-received by many organizations as it acts as a bridge between brand and revenue. The campaigns and techniques that you have applied are completely measurable where you can monitor each and every aspect. You can surmise how many customers you are gaining and can even learn about your competitors.
The list of it’s benefits just doesn’t end here. By employing digital marketing you can keep a check over your conversion rates, followers, peak trading times and ROI.
5- You can rule the mobile world
A very apt answer as to why digital marketing is important in this era is because of Mobile Marketing.
Mobile marketing is another one of the digital marketing strategies in which mobile or tablets are used for advertising. It is seen that 80% of the internet users work on smartphones. Thus, it gets very essential for you to target your audience through this.
How to move forward with your mobile marketing plans?
First of all, a mobile-friendly content is required that corresponds to your industry. Make sure to include the keywords that people are searching you with.
It doesn’t have to be only SMS. Mobile marketing is done in various other ways through emails, creating your mobile apps. All these are perfect ingredients to make for an incredible digital marketing campaign.
QR codes are gaining extensive engagements from users these days. People are excited to know what hidden surprise they will get after scanning the code.
The need for mobile-friendly websites can never be ignored. The ranking factor of your brand also depends on ‘mobile-friendliness’ which aims to give a better user experience.
The digitisation has brought about a colossal change in the marketing and advertising of a business. Digital marketing boils down the scruples that were included in the traditional marketing and makes way for more reachability and popularity across the globe.