With more new small businesses sprouting up every day it has become extremely challenging to grow and revive an existing one. Even if you have successfully managed to survive through the initial stages of development the competition is extremely high.
You don’t only have to connect with your prospective buyer but also find out ways to engage in strategic sourcing and connect with potential suppliers. It will help you easily get the products you want to sell, maintain a steady supply of products, create stock items and build amazing inventory, which in turn will determine the growth and development of your business.
So whether you are a manufacturer, a business-to-business organisation or a company that just sell items online these easy tips are sure going to get you the desired results:
1. Use keyword planner to your advantage
Google provides us with a lot of data, which can give us an insight, into what people are searching online. While you can use this data to reach your target audience you can further utilise it to find suppliers for the products you are offering.
Start by typing the service you are providing and you will be presented with all this data where you will see an estimate of how many people in a specific region or country are typing that search query. This will tell you that there is a whole majority of people who are looking for different types of manufacturing services one of which could be yours if you knew how to reach them.
So how do you reach them? Check out the next step.
2. Get Started With On-Page Seo
The first method Google uses to match up a search query is through on-page SEO. The moment you type a query in search engine you will be presented with a list of search results. There will be approximately 10 listings on any page of search results along with ads at the top as well as ads at the bottom and sometimes on the side as well.
In order to make sure that suppliers are able to find your manufacturing business you have to appear in the organic search rankings that is in that top 10 list of companies that Google is providing there for the searcher.
So how do you get there? By using relevant keywords on your websites. Suppose you want to be ranked for a specific keyword but that keyword is not present on your website then how will you appear in the search result for that particular keyword? The answer is that you won’t.
In order to appear in search results for a particular search query or keyword you will have to make sure that the keyword is present on your website. You can do that through content. There are plenty of ways in which content can be used for on-page seo purposes. You will have to find out the one that works best for your business.
3. Increase your website ranking with off-page SEO
Off page search engine optimisation is the second method that Google uses to determine the relevance of any website. Off page seo is also the reason why two websites using the same keywords rank differently.
Google follows its own set of algorithms which help it to determine the relevance of any website. However, a major chunk of this depends on back-links.
Back-links are defined as the incoming links from other web pages to yours. The number and quality of back-links help Google decide which websites will provide more valuable information to the searcher.
Having a lot of back-links coming from high ranking authoritative websites will add to the credibility of your website thus helping it rank better in search engine result. Better ranking further ensures better visibility, which in turn is a good sign for your business to thrive.
However, not all back-links have the same effect. If you are not being careful some of these back-links may even harm your business. But when back-link building and search engine optimisation are done correctly, it benefits your business in some major ways and you will not only be able to outrank your competitor but also make sure your business grows and reaches the next level.