Surprised, are you? Well, don’t be!
We have actually found a tenacious connection between this box-office megahit and digital marketing strategies that every marketer plans around in this world.
This awesome cinematic experience that Marvel has presented the viewers with, has surely soared the excitement to a million times. On the other hand, we cannot leave the amazing zealous characters of the series who have special and unique traits to show off.
But where’s the connection?
Hang around a bit.
In today’s modern business landscape, acquiring and retaining customers through digital means is an overwhelming task. You need to create an agile marketing plan that fulfils their objective and fits their needs. But with every plan you make for them, you give some serious considerations on why to use such strategies at all.
This is because every strategy has a capability of its own and choosing them for a business, plots a particular success for them.
Here’s an insight into how these Avengers superheroes are actually superimposing the different digital marketing instances in the real world.
• Iron Man – Technology-Oriented
Somehow our favourite arrogant-turned-humble high-tech character has a great resemblance with the working of digital marketing. As the name suggests, this marketing domain thrives on technology which is what makes it compatible with this heroic figure.
He has powerful weapons at his disposal just like the number of tools and techniques digital marketing makes use of. Since tech-savvy is the way of this world, keeping yourself apprised of every update would let your business survive in this cut-throat competition.
• Captain America- Patience & Brains
A leader with impeccable qualities, Captain America seems to have a lot of endurance even after getting frozen deep under Arctic ice for 60 long years. Though we know everything about his unbeaten shield, it’s his defence for underlings that’s counted among the best of his superb qualities.
Coming to digital marketing, we can definitely say that both have a lot of things in common.
Digital marketing serves every size and type of organization, say small, medium or large, no differences at all. But, the real tact lies in deploying a marketing plan that’s best for business. Certainly, it takes some dedicated effort from marketer’s side and lots of brainstorming which our hero does effortlessly.
• Thor – Bound and Determined
This Asgardian God of Thunder is one of the mightiest and fiercest heroes among the Avengers. But, above all, he is passionate about what he does and relentlessly keeps on doing the task until he gets success.
The same attitude is required when you are performing digital marketing for your business. You cannot get glorious results in a day. SEO practices would require 4-6 months after which they will actually bear results. The same goes with social media marketing that begins by building a brand image and ends with conversion, which is a long process. In a nutshell, the advertiser should stop at nothing like our hero if he wants to achieve those mandatory results.
• Hulk – Powerful & Super Strength
Quiet & Violent are two sides of the same coin for this Marvel superhero. But his powerful front is an unstoppable one. Once started, he couldn’t help but SMASH everything with his earth-shattering attacks.
Such a trait is actually synchronous with the digital marketing plans you make. Your strategies should be powerful enough to crush the presence of your competitors while creating your own. But as Bruce Banner, who continuously tries to work out with different solutions, a successful campaign likewise depends on the rigorous execution of activities to stay ahead in the game.
• Captain Marvel- Loyal to the core
You can trust her in difficult times. The promises she makes, she fulfils every one of them. As one of the strongest characters among all superheroes, Captain Marvel shows that a powerful brand is built on trust and reliability. Your customer needs to have full disclosure of your brand. What remains is that you can earn brand success by earning their loyalty.
• Black Widow – Intelligence & Compliance
This human Avenger with an ability to fight superhuman abilities is definitely an inspiration for digital marketers. Her proficiency, skills and ability to work around any complicated situation (outside her human powers) is what resembles her to the modern advertising of this age. Just like her manoeuvres, a marketer should mould his strategies to address the business’ needs and turn them into actionable results.
• Ant Man- Faithful & Flexible
The size-changing hero with his loyalty is a representation of one of your digital marketing instances which says that even though you need to shape your strategies differently every time, you should always remain faithful with regard to your brand essence for your customer.
Time for some Post-Credits
That’s a whole lot of lesson a marketer gotta learn from these enigmatic superheroes. All these traits will surely make you see that digital marketing is no less than a war of ‘powerful branding’. Drive some inspiration and be at the top of your marketing game, starting from now.