When it comes to marketing your e-commerce business, Search Engine Optimisation (SEO) Strategy and Pay-Per-Click (PPC) Advertising are inevitably two sides of the same coin. However, a lot of marketers assume integrating these two seemingly ‘similar’ marketing strategies together is simple. The truth is that it is like mixing oil with water!READ MORE
You have taken all the steps to make a stellar website. But that is not enough. There are 1 billion active websites around the world with new ones being created every few seconds. If you want your website to stand out you the next thing is to bring in some traffic.
Here are some easy tips to promote your website or blog and get it to the top of the search engine results. Read More “Looking For Tips to Promote Website or Blog? – Here Are Easy Steps!”READ MORE
The online clothing store is emerging as the best platform for buyers and sellers. Sounds great, isn’t it? Are you planning to start an online clothing store? I am sure, you will need help to start it from the scratch. Let me tell you that there are certain guidelines which must be followed in order to launch online clothing stores. These initial steps will lead you towards the right direction further enabling in setting up the online store. Firstly, you will need to select the particular business niche under which the store falls. Don’t be confused by the thought of how to start an online store! It’s online shopping niche which you need to choose in order to proceed with the next step. The next step will be to choose which type of clothing and apparel would you be stocking in your online store.
Read More “How To Start An Online Clothing Store?”
SEO Services play a crucial role in enhancing the presence of online business. Search Engine Optimization or SEO is a practice which improves the performance of website. Optimization of website fetches traffic from various sources.
Read More “What is the role of SEO Services in Online Marketing?”
The art of SEO is not hidden from anyone nowadays. But, the point is how to implement it rightly for a fruitful result. Search Engine Optimization needs to be carried out in a proper manner in order to improve SEO ranking of the website. For those who are not aware of the mechanism of the SEO, here is a snippet: SEO is the process which fetches free traffic from various sources. The traffic obtained from these sources increases the search visibility of a website leading to improvement in its rank. On the other hand, there are certain white hat practices which act as the easiest way to enhance the rank of the website.READ MORE
Technology is playing a crucial role in marketing products and services. When the marketing services are blended with technology, they take a form of digital marketing. It is effective for all sized businesses irrespective of the nature of their business. In fact, all the online marketing efforts which involve mobile, internet and other digital technologies are classified under digital marketing. The idea of connecting with the people at the right time through right mode is signified as a strategic step towards marketing. Considering these points of relevance, it is appropriate to know digital marketing trends 2018. The trends of this type of marketing undergo change constantly to deliver the best output, Every business organization can use the digital marketing according to its benefits.READ MORE
In the recent changes, Google has expanded Google New meta description length and make it easier for everyone to promote their brand. Now Google focuses on showing longer snippets by breaking the limitation of 155 characters and allowing 386 characters limit. So, in 2018 it is the right time to revisit guidelines related to meta description to understand it in a better way.
What is Meta Description?
Read More “Google New Meta Description Length Guidelines in 2018”
Why Does Your Marketing Campaign Fail?
Marketing campaign fails often when it is not supposed to. Find out the solutions that give you maximum ROI (Return on Investment). Many times the most attractive and creative content fails to give satisfactory conversions compared to competitors simple blog. A high budget Adwords fails the bid to a new entrant and many such things that eat up your good night sleep.
What are the things that marketers miss anyway?READ MORE
10 Adwords Tips that will slay your competitor & give you minimum CPC always. Get the knack of Google PPC Campaign.
Success of AdWords campaign depends on 3 major things
- Bids & Targeting
- Landing pages.
Google searches & recommendations alone contribute to over 50% of conversions online.
Ain’t it a great way to get some for your business?
Consumers tend to search all their questions online and major answers are sought through Google & other search engines
The easiest way to be on every query asked by the customer is running an expensive Adwords campaign. However, not every business has the budget to spend on Adwords.
Here comes, the need to optimize your web property and getting more conversions organically.
Organic conversions have high ROI and attract more genuine leads than other campaigns.